In January 2009, the ACF invited the general public to participate in a competition to create slogans for use in its promotion of better parenting in St Kitts and Nevis. The slogans were intended to be used on billboard and in media advertising. Each slogan was to contain no less than 6 words and was to carry a strong or catchy message to remind parents and would-be parents of their responsibility in the education, upbringing and discipline of their children. Ten (10) slogans were selected and a prize of EC$500 was awarded for each winning slogan.